The raise of mobile applications

The Undeniable Importance of Mobile Apps in Business

Overview

Mobile devices today are undeniably important in the daily lives of millions of people around the world. In fact, mobile devices now change the way businesses work. mobile devices an important factor to any businesses out there.More and more small businesses to large business following the mobile apps rather than the mobile friendly websites. So you can check that many small businesses have their own business apps.

Study results

Mobile app becomes the very useful tool to increase your business revenue. The mobile app market has reached close to $30 billion in revenue from a study made by ABI research.  According to survey almost 50% search results originated from the smart phones. This number shows the growth of the mobile industry. The need of this internet enabled mobile give born to Mobile Apps Development.

Nowadays the number of smartphones increases over PCs. The survey shows that people check out their mobile every 5 minute. Almost 80% people use mobile apps for shopping and also mobile apps become an important part of the every industry like Business, Retail, Education etc.

Why do we need mobile application -  Importance

With the raise of Instant apps, Universal links, Augment reality and virtual reality applications mobile application becomes base platform to provide all the high end features to customers

Virtual reality applications are changing the trend with motion gestures probably within next 5 years it will lead the tech world.

Wearables and tvOS are next big deals in the market, people are going towards the technologies which ever comes in. with mobile application integration we can utilize those graze for our business.

Who are all in need for mobile application?

Banks & Financial Institutions, Hotels & Restaurants, Ticketing Sites, Travel & Holiday Aggregators, etc. have found Mobile apps to be a great way to increase visibility & sales for their respective businesses.Almost every business can find a better solution through mobile application. If you do not know the way to think, here we are!!! We will help you to think about the problem and solution as well

Freshonly.com – a platform that enables daily customers to easily buy their fresh produce & groceries online – is another example of how businesses are increasingly using apps to connect the virtual & physical worlds seamlessly. All these intuitive apps are great for the consumer who is now spoilt for choices giving them power to choose what makes their life easier every day. Like that we can say any number of examples.

Details

With mobile apps developed for mobile operating systems from Apple, Android, and others, you can create brand awareness and loyalty amongst a huge number of existing and potential customers. In fact, many customers now expect a business or brand to have its own dedicated mobile app. This means that it is not only becoming a necessity to gain a competitive edge over other businesses, it is becoming a necessity to avoid falling behind your competition. Having a dedicated mobile app adds to the credibility of the brand.

Keeping in mind the importance that mobile applications hold in today’s society, it is only wise to create one for your business. Here are the top reasons why you should invest in mobile application development.

Top 10 reasons to think about why do you need mobile application?

1. The World has Gone Mobile

There is no denying that the world has gone mobile and there is no turning back. Your online branding efforts are being viewed via mobile channels. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and relying on mobile applications. Unlike traditional websites which overwhelm your 6 inch mobile screen, apps thrive as an intuitive purchasing and browsing alternative.

2. On-The-Go Marketing

With mobile applications your existing customers can access your business anywhere and at any time in a user friendly environment. Regular use of your app will reinforce your brand or business.You have created a relationship with them using the app and this is tantamount to placing your business in your customers’ pockets.

3. Can Be a Social Platform

It almost goes without mentioning that people are obsessed with social media. So you will want to be a part of their obsessions well. Integrating social features such as comments, likes, in-app messaging and so forth in your app can help your business improve its social standing. People spend a lot of time on social media, especially Facebook and Twitter. So by having a mobile application that gives them all the features they get in social media means that they’ll spend more time in your app. This way, users are able to review, share or discuss products. Remember we are by nature social beings and mobile app development is the future of social interaction. A great example of this is Amazon.com that has essentially built its own community within its reviews area.

4. Better Service and Sales

Thankfully mobile app development has made sales easier than ever before. It is changing the way people buy and sell products and services. It has also changed the way customers view and analyze a product before purchasing. This means that consumers have more options than ever to make informed buying decisions. With that said, it is important that you provide your client with a dedicated app, focused on providing customers with the information they are looking for. Don’t forget that better service is one of the best practices to drive more sales. Mobile apps are perfect for service and support. Apple pay and android pay are coming to indian market soon then after paying money is just a matter of second.

5. Real-Time Rich Data Capture

A mobile application saves you from the slow process of collecting data and analyzing it. Focus groups can be expensive and time consuming. Mobile apps make it easy to capture information about customer preferences and actions on your app. This information can be used to deliver personalized content that is relevant to the individual consumer as well as for making decisions on how to improve your app based on how customers are actually using it. Make sure you give your users the option to opt-in to a data program and explain to them that it will be used to improve their customer experience. Once they have given you their trust, don’t disappoint them.

6. Apps Boost Interest

When you develop an application, it provides you an easy way to display your products or services to your existing and prospective customers. Each time they want to purchase something, they can simply use it as one-stop point to get all the information they need. And whenever you update the content, you can notify them and they can get the first glimpse of the new products or services you have on offer. This invites and tempts customers to check out your app on a regular basis.

7. Increase Customer Engagement

Engagement is exactly what you can create with your application. It ensures that your business is right in the palm of your customer’s hand. Consumers can interact with your business while in the car, in the dentist waiting room and in line at the bank. Furthermore, you can use their location and profile information to personalize your offers in order to make them more relevant and attractive.

8. Access it even in the Middle of the Night

A mobile app can be accessed from anywhere at any time. Consumers can interact with your business while on the go. For example, they can not only place additional orders but can access all account information, track recent sales and account activity. Business can also respond immediately to customer requests. This level of service takes your business to the next level in your customers’ minds.

9. A Larger, Younger Audience

Most young people went mobile a long time ago. Almost 75% of the millennial generation will have smartphones by the end of the year. It is hard to engage the younger generation using outdated techniques. Young people choose to rely on their mobile devices, even though they may have access to a traditional PC. Smartphones have become the new tool for chatting with friends, browsing and purchasing products and services online. To reach this audience, you need to have a mobile app.

10. Mobile Apps Are Very Convenient For Customers

Mobile applications are easier to use than websites. Apps were for the most part designed to offer the next level of usability. The benefits are even greater when businesses decide to develop a custom mobile app that allow more flexibility and can address specific customer needs. Once installed, that application will help your customers reach your support team, your services and the payment section. The professionalism you show will increase trust and recognition by your targeted audience through your app.

Conclusion

With the mobile industry thriving like it is at the moment, it is worthwhile for every business to invest in mobile app development. If your business is not mobile and not thinking about investing in mobile app development, then you are already behind your competitors. Even if your competitors are not mobile, they soon will be. So be desired to stand out with us in front to be visible in crowd